Dedicated to artistic commissions, the ground floor of Fondation Martell welcomes till april 2019 a digital and interactive installation created by the company Adrien M & ClaireB. Called « L’ombre de la vapeur »  which hightlights the torula ; the small mushroom living in cognac cellars, and indicating outside  by the black walls and roofs that precious eau-de-vie is ageing inside ! I already told you about it here 

An amazing sensorial experience

As soon as we enter, we become part of the experience, in resonance with this stunning graphic and digital workart. Wandering through this particular space, we interact with the elaborate forms composed by a fine metallic veil with suspended clouds on which white moving particles are projected.

The workart is directly modulated by our rhythm and motions : gestures and stops influence the floating units.

Have you ever been before a workart ? if not, go to the Fondation Martell and you will feel like an artist in his creative process !

And what about the torula ?

The shape of each particle seems to look like this small mushroom as if we see it in a microscope. It’s not totally scientific, thus the creative interpretation of the company, a graphic and poetic transposition.

The sound installation, composed by Olivier Mellano  called « hymn for the mushroom » is inspired by principles called The Protéodie : each animo acid is associated with certain waves that can be transcribed to a musical partition.

After this poetic moment don’t leave immediately. I suggest you a stroll in the courtyard  of the Fondation Martell where you can sit and and  lie down in the structure created by SelgasCano design architects. To see more, read this former post   

And lastly take the elevator to discover the new roof top.

Fondation Martell  in Cognac : Exhibition L’ombre de la vapeur till April 2019

L’article An immersive installation in the Fondation Martell est apparu en premier sur Living In Cognac Land.

After JonOne last year, I told you in this post, Vilhs unveiled his creative processus and the way he worked with Hennessy to make this artistic collaboration successfull.

As if we are in his art studio

More than « just » discover the works created by the artist for Hennessy and his collaboration for the design of Hennessy VS limited edition, the visitor has the opportunity to share in the genesis of their creation, and learn about the sources of inspiration for the works.

From Alexandre Fargo to Vilhs

Born in an industrial suburb of Lisbon, he began to express himself through graffiti on trains, walls and billboards… « My graffiti were very classic graffiti name tag as the rest of my crew was doing, we were also the only people who could understand what we were writing, Vilhs was just the 5 letters I could tag the fastest, and people started to call me with this name… » 

But after a while, and as adolescents often stopped this experience, Vilhs got tired of communicating only to a small group, and wanted to touch a more important public. In the meantime, he started to see the walls, not just as walls, but as some places absorbing the different layers of urban history.

As he was studying in the famous Saint Martin’s School in London, he started to be recognized as an artist. In less than 15 years Vilhs’artworks are visible or on display worlwide.

The importance of the time

First time Vilhs came in Hennessy for the collaboration on VS limited edition, he quickly understood some similar process in creation, and especially the time perspective. « For me, it’s about the time it takes for the layers of the city to accumulate on the walls, it’s about working with things that take time to shape and you simply cannot speed up. Making cognac is very much the same as it takes a so long time to age eaux de vie with so many people involved over the years… »

Photo credit JMLUBRANO

Three stars, the famous « bras armé » coat of arms, checkerboard, vines branches, labels of the past, Vilhs has introduced iconic signs of Hennessy DNA.

The billboard

The stack of advertising posters is an assembly of Vilhs’ own urbans collections and a few drawn from Hennessy’s own archives. The incisions made with utility knives reveal traces of symbols and codes.

Photo credit JMLUBRANO

In this exhibition our eyes are drawn to the diorama : a work sculpted in polystyren foam. As theses huges portraits visible in many great cities around the world, theses faces seem to ask us, and call us to action in an urban and never ending moving society.

Definitively an exhibition you must see. Till end october, free entrance at « Les Visites Hennessy » in Cognac.

https://youtu.be/nybcNxUZUL8

L’article Artistic collaboration between Vilhs and Hennessy est apparu en premier sur Living In Cognac Land.